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The confectionery market is a steadily growing market with rising sales in emerging economies. Confectionery products are typically low in nutrients and high in calorie content. Increasing incidence of lifestyle diseases such as diabetes, hypertension, and heart diseases coupled with rising health awareness has given rise to new product segments such as sugar-free confectionary products. Rise in demand for sugar-free, low-calorie, and organic products is projected to boost growth of the market. Sugar substitutes such as sorbitol, mannitol, maltitol and lactitol among others are used in confectionery. Chocoladefabriken Lindt & Sprüngli A.G. and The Hershey Company are some of the players offering sugar free chocolates, mints, toffees, candies, and jellies.

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