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Skin care products are those that support the skin’s integrity, enrich its appearance in addition to curing skin conditions. Skin care products provide the nutrition required for the skin, while products such as sunscreens protect the skin from harmful UV-radiations, thus helping in the prevention of skin cancer. The rising personal care industry worldwide, is driving the growth of the skin care products market. According to the International Trade Administration (ITA), in 2014, per capita spending on cosmetic products was reported as USD 139 in United States, USD 171 in South Korea and USD 174 in Japan. Thus, the high per capita spending on cosmetic products is anticipated to boost the growth of the market. Further, new product launches and various innovation in the skin care products such as organic personal care products, are the factors, supporting the growth of skin care products market. For instance, Revlon Inc. had launched a series of Almay Kinetin Skincare Advanced Anti-Aging products, in 2017. However, the limited shelf life of the skin care product poses as a limitation to the market growth.

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